Veterans Journey Home Trailer Rollout
At Warrior Films, I led a paid Facebook campaign for the rollout of a new trailer for the documentary, Veterans Journey Home. Using Facebook ads, I microtargeted the trailer to audiences who would be receptive to the trailer. I also created the messaging that accompanied the trailer. After two weeks, I got more than 200,000 people to watch the trailer, ~200 comments, and almost 2,000 shares.
Click on the image to view the trailer.
WARNING: Veterans talking about traumatic experiences.
All Saints Newsletter
I currently serve as the newsletter and website editor for All Saints Episcopal Church in San Leandro. I intended for this image to accompany a poem by Pulitzer Prize-winning poet Mary Oliver in a recent edition of the All Saints monthly newsletter, but I decided to choose a different image.
Click on the image to view the newsletter.
Heal Vets Lives
I created this image as part of Warrior Films’ crowdfunding campaign to raise initial production costs for the documentary Veterans Journey Home.
No More Mr. Nice Guy
I created this image to promote a blog written by Frederick Marx, the founder of Warrior Films. The blog encouraged boys and men not to be afraid to express their true feelings.
Underdogs campaign
I created these posts as part of Warrior Films’ “underdogs” fundraising campaign.
Dalai Lama quote
In Warrior Films’ Journey From Zanskar, two Buddhist monks fulfill their pledge to the Dalai Lama to help save their dying Tibetan culture by leading a group of 17 poor children aged 4-12 on a journey from Zanskar in remote northwest India through the Himalayas. As the social media manager at Warrior Films, I made sure that we pass along the wisdom of the Dalai Lama each month in our social posts.